Infinite Scroll Advantages and Disadvantages
It’s hard to break the power of infinite scroll, which, in the early 2010s, became a design practice standard. The idea behind infinite scroll is that it allows people to enjoy a frictionless browsing experience. They can surf the web and casually consume content without a pesky “Next page” button interrupting their flow. Without a natural stopping point, though, people tend to just keep going. Infinite scroll is designed to pull you in. Now, infinite scroll is ubiquitous on social media platforms, blogs and e-commerce sites. While infinite scroll may offer users a smooth browsing experience, many designers believe there are better ways to navigate the web. https://builtin.com/ux-de… Bytetheapples.com implemented infinite scroll within the comments section of each post.
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This may encourage passive users to stick around and read “just one more” article, which helps juice the site’s pageview and bounce-rate numbers — but it yields a frustrating experience for most visitors.